Work in Australia as a Marketing Manager

Marketing Managers of any age are eligible to live and work in Australia via the Skills in Demand Employer Sponsored Visa provided they secure a job offer and have the right skills and qualifications for the position.

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How to Work in Australia as a Marketing Manager


The occupation Marketing Manager is on the 2024 Australia Core Skills Occupation List (CSOL). This means Marketing Managers are eligible for the Skills in Demand Visa. There is no age limit for a Marketing Manager to get a Skills in Demand Visa.


The Skills in Demand Visa is an Employer Sponsored Work Visa, valid for four years and renewable once. The Skills in Demand Visa offers a pathway to Permanent Residence for Marketing Managers with visa processing times of between 7 and 21 days.

Skills in Demand Visa criteria for a Marketing Manager


  • Skills Assessment with the Institute of Managers & Leaders
  • Receive an offer of full time employment
  • Pass Police and Background checks
  • Have no adverse medical conditions
  • Be competent in English

Employer Sponsored Work Visas for Marketing Managers in Australia


In 2024, Australia introduced the Skills in Demand Visa, replacing the Temporary Skill Shortage (TSS) Employer Sponsored Visa (Subclass 482). This new visa better aligns with the current economic needs of Australia by targeting specific skills that are in high demand such as Marketing Managers.


Key Features of the Skills in Demand Visa for Marketing Manager Jobs in Australia


The Skills in Demand Employer Sponsored Visa consists of three tiers aimed at different levels of Marketing Manager:


Specialist Skills Pathway: For specialized Marketing Managers earning a minimum salary of $135,000 the Skills in Demand work visa will be issued in less than 7 days.


Core Skills Pathway: This pathway is for professional Marketing Managers with an employment offer paying more than AUD$70,000.


The ANZSCO Code for a Marketing Manager in Australia is 131112 and the occupation is on the updated Core Skills Occupation List. Work visa applicants with a job offer will receive their visa in less than 21 days.


Essential Skills Pathway: Is for Marketing Managers earning less than AUD$70,000 per year and work visa applicants will get their visa in 21 days or less.


The impact for Marketing Managers wanting to work in Australia


With the Skills in Demand Visa the pathway to living and working in Australia as a Marketing Manager has become much more simple and straightforward.


Compared to the Skilled Migration & TSS pathways, the SID Visa is the cheapest, easiest and quickest way to work in Australia as a Marketing Manager.


The Skills in Demand Visa still requires employer sponsorship, yet all streams of the SID Visa provide clear pathways to permanent residency.


Skills in Demand Visa Requirements for Marketing Managers


Skills Assessment


The first step is to get your Skills Assessed. This is a mandatory part of the process as a Marketing Manager. The Skills Assessment Authority for Marketing Managers looking for work in Australia is The Institute of Managers and Leaders.


Skills Assessment for Marketing Managers is a complicated process, involving many moving elements. You are required to validate and evidence your identity, skills, experience and qualifications as a Marketing Manager.


Only after Skills Assessment can you have meaningful conversations with employers because you are ‘Work Ready’.


Qualifications and Employment Experience


Applicants must satisfy the following employment requirements depending on their educational background:


If an applicant holds a Bachelor’s or Master’s degree, the applicant must prove the have been employed in a Marketing Manager role for at least three years.


If an applicant does not hold a degree they must have been employed in a marketing management role for at least five years.


English Language Competency


If an applicant’s Tertiary qualifications have been taught exclusively in English then an English Exam is not required. Additionally, if an applicant is a Citizen of the UK, USA, Canada, Ireland or New Zealand then English Testing is not required.


Position Evaluation


The Institute of Managers & Leaders will evaluate your current position against the following criteria:


  • directing the development and implementation of sales strategies and setting sales targets in order to maximize an organization’s sales and customer loyalty.
  • directing the development and implementation of strategies to promote an organization’s goods and services to as many people as possible
  • directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
  • directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public.


Position and reporting lines


Dependent on the size of the organization, business or geographical structure:


  • The Marketing Manager position held by the applicant must be the most senior sales & marketing position in your organization or division.


  • The applicant’s responsibilities as Marketing Manager must clearly be at a strategic level with decision-making authority in key marketing related matters.


  • The applicant is expected to have reported to either a member of the Senior Leadership Team (C-Suite/Executive-level managers) or the Head of a division/department or equivalent.


  • The applicant is expected to supervise the direct reports’ activities and monitoring their performance and development on an ongoing basis.


Migration Consultant LLC can assist with your Marketing Manager Skills Assessment. All we require from you is the right information at the right time.

Unlock Dedicated Marketing Manager Recruitment Services in Australia


After Skills Assessment you are ‘Job Ready’. There is no age limit for a Skills in Demand Visa for a Marketing Manager to work in Australia. It is the best option available to live and work in Australia.


In 2024, Migration Consultant LLC acquired Top Jobs in Australia™, a dedicated recruitment firm specializing in the placement of Internationally qualified Marketing Managers for the Skills in Demand Employer Sponsored Visa.


Our recruitment service is free to you although you must be ‘Job Ready’ first with your Skills assessment and Marketing Manager Licensing in place.


If our recruitment team find you a job then there are no Visa fees to pay as we ensure these are covered and arranged by your new employer. We also ensure some form of relocation is included such as flights and shipping though this does depend on your experience and the Marketing Manager role you are applying for.


You are not obligated to use our low cost Skills Assessment service, but Top Jobs in Australia™ cannot represent you without this in place first.


Take advantage of our free eligibility check to see if you are eligible to work in Australia as a Marketing Manager and to check if you will pass the Skills Assessment process.

Benefits of the Skills in Demand Visa for Marketing Managers


  • No age limit
  • Valid for 4 years, renewable once
  • Work in Australia as a Marketing Manager
  • Enter and leave Australia when you choose
  • Change employers without losing work experience points
  • Your family are included
  • 180 days to find a new sponsor if you leave your role
  • Pathway to Permanent Residence
  • Visa Processing times of 21 days or less
  • Better work life balance

How Employers in Australia can hire Marketing Managers from overseas?


Employers in Australia looking to hire Marketing Managers from overseas with the “Skills in Demand Visa”will find this process now easier when compared with previous Employer Sponsored Visas.


The Skills in Demand visa builds on aspects of the Temporary Skill Shortage visa, simplifying certain requirements that were previously seen as overly complex.


Simplified Labor Market Testing


As of December 2023, the mandate for employers to advertise positions through Workforce Australia has been eliminated. Employers now need to run only two valid advertisements for their Marketing Manager positions, down from the previous three.


Additionally, the period for which an advertisement must remain valid has extended from four to six months. Employers should complete their advertising within this six-month window before submitting a visa nomination application.


Looking ahead, the government will shift from requiring employer-driven advertising to relying on independent verification of labor market needs by Jobs and Skills Australia (JSA).


Revamped Fee Structure


Currently, sponsors face various fees including sponsorship ($420), nomination ($330) fees, and the Skilling Australian Fund (SAF) levy (up to $7200).


The new Skills in Demand visa for Marketing Managers will introduce a trailing fee model, reducing the financial burden of upfront payments.


This change will also accommodate easier transitions for workers between employers, removing the hefty upfront cost burden from the initial sponsoring employer.


This adjustment represents a significant improvement for employers.


Enhanced Employer Compliance


The Migration Amendment (Strengthening Employer Compliance) Act, effective from 1 July 2024, introduces stricter penalties and establish new offenses for violations of sponsorship obligations.


The approval process for Marketing Manager sponsorship applications will see increased scrutiny. Employer workplace practices, compliance history, any negative findings from regulatory bodies, and past bankruptcies will undergo thorough examination to ensure rigorous vetting.


Additional steps will be taken to enhance post-arrival monitoring and ensure employers adhere to fair pay and conditions for workers. This involves coordination with the tax system and the integration of Tax File Numbers and Single Touch Payroll systems.


These changes aim to streamline the hiring process under the Skills in Demand visa, making it more straightforward for employers to hire overseas qualified Marketing Managersand meet their obligations, while protecting the rights of their new hires.


*Top Jobs in Australia™ and Migration Consultant LLC only work with already approved employer sponsors which simplifies the hiring process between interviews and job offer.

What are the Job Prospects for a Marketing Manager in Australia?

The job prospects for Marketing Managers in Australia are promising in 2024. The demand for Marketing Managers remains strong, with over 2,000 job listings currently available across various platforms, including Glassdoor and LinkedIn. These positions are spread across diverse industries such as technology, healthcare, and retail.


Salaries for Marketing Managers in Australia range from approximately AUD 97,000 to AUD 150,000 annually, depending on experience and location. Entry-level positions start at around AUD 62,400, while experienced professionals can earn upwards of AUD 170,000.


Overall, the marketing field offers robust career opportunities with competitive salaries, especially in major cities like Sydney and Melbourne.

Average salaries for Marketing Managers working in Australia

The average salary for Marketing Managers in Australia varies by state and level of experience. Here's a breakdown of average annual salaries across different states:


The national average salary for a Marketing Manager is approximately AU$99,850 per year. Entry-level positions start at around AU$62,400, while experienced professionals can earn up to AU$170,000 annually. These figures include base salary, bonuses, and profit sharing.


  • Sydney: AU$110,000
  • Melbourne: AU$115,000
  • Brisbane: AU$115,000
  • Perth: AU$113,000
  • Adelaide: AU$97,412
  • Canberra: AU$100,000
  • Gold Coast: AU$98,750
  • Newcastle, Maitland & Hunter: AU$102,499
  • Sunshine Coast: AU$80,000
  • Darwin: AU$99,999


High salaries for Marketing Managers in Australia can reach significant figures, especially for those in senior roles or in high-demand industries. Here are some details on the higher end of the salary spectrum:


Senior Marketing Managers: Experienced professionals in senior roles can earn up to AU$170,000 annually. These positions often involve leading large teams, managing substantial budgets, and developing strategic marketing plans for major companies​.


Top Cities:


Sydney: High salaries for Marketing Managers can exceed AU$170,000, particularly in industries like technology, finance, and large retail chains​.


Melbourne: Similarly, senior roles in Melbourne can also reach up to AU$170,000, with opportunities prevalent in corporate sectors, media, and international firms​.


High-Demand Roles: Specialized roles such as those in digital marketing, product marketing, and international marketing tend to offer higher salaries due to the specific skill sets required. For instance, positions like Product Marketing Manager and Digital Marketing Manager can see high salaries well above the average​.

What is the Cost of Skills Assessment as a Marketing Manager?

The cost of a skills assessment for a Marketing Manager with the Institute of Managers and Leaders (IML) in Australia are:

Standard Skills Assessment

  • For applicants residing outside of Australia: AUD $750
  • For applicants residing within Australia: AUD $825

Express Assessment

An extra AUD $200 or AUD $220 for Australian residents

Do I need to do an English Test to work as a Marketing Manager in Australia?

When applying for a skills assessment with the Institute of Managers and Leaders (IML), you need to meet their English language criteria, particularly if your previous education and work experience were not in English.


The IML evaluates both your higher education degree and employment history for up to ten years, requiring you to demonstrate effective communication skills in English as part of the assessment process.


If you are a citizen of the United States, Canada, the United Kingdom, New Zealand, or Ireland, you are exempt from taking an English language test.


You can demonstrate English proficiency by taking accepted tests such as the International English Language Testing System (IELTS), the Test of English as a Foreign Language internet-based test (TOEFL iBT), and the Pearson Test of English (PTE) Academic.

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