Work in Australia as an Advertising Manager

Advertising Managers of any age are eligible to live and work in Australia via the Skills in Demand Employer Sponsored Visa provided they secure a job offer and have the right skills and qualifications for the position.

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How to Work in Australia as an Advertising Manager


The occupation Advertising Manager is on the 2024 Australia Core Skills Occupation List (CSOL). This means Advertising Managers are eligible for the Skills in Demand Visa. There is no age limit for an Advertising Manager to get a Skills in Demand Visa.


The Skills in Demand Visa is an Employer Sponsored Work Visa, valid for four years and renewable once. The Skills in Demand Visa offers a pathway to Permanent Residence for Advertising Managers with visa processing times of between 7 and 21 days.

Skills in Demand Visa criteria for an Advertising Manager


  • Skills Assessment with the Institute of Managers & Leaders
  • Receive an offer of full time employment
  • Pass Police and Background checks
  • Have no adverse medical conditions
  • Be competent in English

Employer Sponsored Work Visas for Advertising Managers in Australia


In 2024, Australia introduced the Skills in Demand Visa, replacing the Temporary Skill Shortage (TSS) Employer Sponsored Visa (Subclass 482). This new visa better aligns with the current economic needs of Australia by targeting specific skills that are in high demand such as Advertising Managers.


Key Features of the Skills in Demand Visa for Advertising Manager Jobs in Australia


The Skills in Demand Employer Sponsored Visa consists of three tiers aimed at different levels of Advertising Manager:


Specialist Skills Pathway: For specialized Advertising Managers earning a minimum salary of $135,000 the Skills in Demand work visa will be issued in less than 7 days.


Core Skills Pathway: This pathway is for professional Advertising Managers with an employment offer paying more than AUD$70,000.


The ANZSCO Code for an Advertising Manager in Australia is 131113 and the occupation is on the updated Core Skills Occupation List. Work visa applicants with a job offer will receive their visa in less than 21 days.


Essential Skills Pathway: Is for Advertising Managers earning less than AUD$70,000 per year and work visa applicants will get their visa in 21 days or less.


Skills in Demand Visa Sponsorship Requirements for Advertising Managers


Skills Assessment


The first step is to get your Skills Assessed. This is a mandatory part of the process as an Advertising Manager. The Skills Assessment Authority for Advertising Managers looking for work in Australia is The Institute of Managers and Leaders.


Skills Assessment for Advertising Managers is a complicated process, involving many moving elements. You are required to validate and evidence your identity, skills, experience and qualifications as an Advertising Manager.


Qualifications and Employment Experience


Applicants must satisfy the following employment requirements depending on their educational background:

If an applicant holds a Bachelor’s or Master’s degree, the applicant must prove the have been employed in an Advertising Manager role for at least three years.

If an applicant does not hold a degree they must have been employed in an Advertising management role for at least five years.


English Language Competency


If an applicant’s Tertiary qualifications have been taught exclusively in English then an English Exam is not required. Additionally, if an applicant is a Citizen of the UK, USA, Canada, Ireland or New Zealand then English Testing is not required.


Position Evaluation


The Institute of Managers & Leaders will evaluate your current position against the following criteria:


  • Evidence that you plan, organize, direct, control and coordinate the advertising activities within an organization.


  • Proof that you direct the development and implementation of sales strategies and setting sales targets in order to maximize an organization’s sales and customer loyalty.


  • Experience of directing the development and implementation of strategies to promote an organization’s goods and services to as many people as possible.


  • directing the development and implementation of strategies to generate increased consumption of an organization’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’.


  • Directing the development and implementation of strategies to build and maintain an organization’s image and reputation with its customers, investors and the wider


Position and reporting lines


Dependent on the size of the organization, business or geographical structure:


  • The Marketing Manager position held by the applicant must be the most senior sales & marketing position in your organization or division.


  • The applicant’s responsibilities as Marketing Manager must clearly be at a strategic level with decision-making authority in key marketing related matters.


  • The applicant is expected to have reported to either a member of the Senior Leadership Team (C-Suite/Executive-level managers) or the Head of a division/department or equivalent.


  • The applicant is expected to supervise the direct reports’ activities and monitoring their performance and development on an ongoing basis.


Only after Skills Assessment can you have meaningful conversations with employers because you are ‘Work Ready’.


Migration Consultant LLC can assist with your Advertising Manager Skills Assessment. All we require from you is the right information at the right time.

Unlock Dedicated Advertising Manager Recruitment Services in Australia


After Skills Assessment you are ‘Job Ready’. There is no age limit for a Skills in Demand Visa for an Advertising Manager to work in Australia. It is the best option available to live and work in Australia.


In 2024, Migration Consultant LLC acquired Top Jobs in Australia™, a dedicated recruitment firm specializing in the placement of Internationally qualified Advertising Managers for the Skills in Demand Employer Sponsored Visa.


Our recruitment service is free to you although you must be ‘Job Ready’ first with your Skills assessment and Advertising Manager Licensing in place.


If our recruitment team find you a job then there are no Visa fees to pay as we ensure these are covered and arranged by your new employer. We also ensure some form of relocation is included such as flights and shipping though this does depend on your experience and the Advertising Manager role you are applying for.


You are not obligated to use our low cost Skills Assessment service, but Top Jobs in Australia™ cannot represent you without this in place first.


Take advantage of our free eligibility check to see if you are eligible to work in Australia as an Advertising Manager and to check if you will pass the Skills Assessment process.

Benefits of the Skills in Demand Visa for Advertising Managers


  • No age limit
  • Valid for 4 years, renewable once
  • Work in Australia as a Marketing Manager
  • Enter and leave Australia when you choose
  • Change employers without losing work experience points
  • Your family are included
  • 180 days to find a new sponsor if you leave your role
  • Pathway to Permanent Residence
  • Visa Processing times of 21 days or less
  • Better work life balance

How Employers in Australia can hire Advertising Managers from overseas?


Employers in Australia looking to hire Advertising Managers from overseas with the “Skills in Demand Visa”will find this process now easier when compared with previous Employer Sponsored Visas.


The Skills in Demand visa builds on aspects of the Temporary Skill Shortage visa, simplifying certain requirements that were previously seen as overly complex.


Simplified Labor Market Testing


As of December 2023, the mandate for employers to advertise positions through Workforce Australia has been eliminated. Employers now need to run only two valid advertisements for their Advertising Manager positions, down from the previous three.


Additionally, the period for which an advertisement must remain valid has extended from four to six months. Employers should complete their advertising within this six-month window before submitting a visa nomination application.


Looking ahead, the government will shift from requiring employer-driven advertising to relying on independent verification of labor market needs by Jobs and Skills Australia (JSA).


Revamped Fee Structure


Currently, sponsors face various fees including sponsorship ($420), nomination ($330) fees, and the Skilling Australian Fund (SAF) levy (up to $7200).


The new Skills in Demand visa for Advertising Managers will introduce a trailing fee model, reducing the financial burden of upfront payments.


This change will also accommodate easier transitions for workers between employers, removing the hefty upfront cost burden from the initial sponsoring employer.


This adjustment represents a significant improvement for employers.


Enhanced Employer Compliance


The Migration Amendment (Strengthening Employer Compliance) Act, effective from 1 July 2024, introduces stricter penalties and establish new offenses for violations of sponsorship obligations.


The approval process for Advertising Manager sponsorship applications will see increased scrutiny. Employer workplace practices, compliance history, any negative findings from regulatory bodies, and past bankruptcies will undergo thorough examination to ensure rigorous vetting.


Additional steps will be taken to enhance post-arrival monitoring and ensure employers adhere to fair pay and conditions for workers. This involves coordination with the tax system and the integration of Tax File Numbers and Single Touch Payroll systems.


These changes aim to streamline the hiring process under the Skills in Demand visa, making it more straightforward for employers to hire overseas qualified Advertising Managersand meet their obligations, while protecting the rights of their new hires.


*Top Jobs in Australia™ and Migration Consultant LLC only work with already approved employer sponsors which simplifies the hiring process between interviews and job offer.

What are the Job Prospects for an Advertising Manager in Australia?

The job prospects for Advertising Managers in Australia are promising for 2024 & 2025. According to the Jobs and Skills Australia report, national employment is projected to grow by 6.5% by May 2028, indicating a steady increase in opportunities across various sectors. This growth reflects the broader economic recovery and the increasing business activities driving the need for effective advertising management​.


Advertising Managers are particularly in demand in industries such as Professional, Scientific, and Technical Services, Wholesale Trade, and Manufacturing. These sectors are seeking professionals capable of managing and directing their advertising and promotional activities to enhance brand visibility and market reach.


Regarding remuneration, Advertising Managers in Australia can expect competitive salaries. The average annual salary is approximately AUD 77,921, with entry-level positions starting around AUD 62,400.


More experienced professionals, especially those in senior roles, can earn up to AUD 170,000 per year. This salary range highlights the potential for career growth and the financial rewards associated with gaining experience and taking on more significant responsibilities within the field​.


The current labor market dynamics favor job seekers, with high job mobility and many individuals seeking new opportunities. This environment presents a good chance for Advertising Managers to find new roles or advance in their careers. The talent shortages reported across various sectors further enhance job security and the potential for career progression in advertising management​.


In terms of qualifications and skills, successful Advertising Managers typically possess a blend of strategic planning, creative development, and project management abilities.


Higher educational qualifications, such as a Bachelor’s degree or higher, are common among professionals in this field, reflecting the need for advanced knowledge and expertise in managing advertising campaigns and strategies effectively​.


Overall, the outlook for Advertising Managers in Australia is positive, with continued demand for their expertise in developing and implementing effective advertising strategies across various industries.

Average salaries for Advertising Managers working in Australia

Entry-level positions, typically held by those with less than three years of experience, start at approximately AUD 62,400 annually. As professionals gain more experience, their earning potential increases.


Those in mid-career positions, with four to nine years of experience, can expect to earn around AUD 90,000 per year. Senior-level professionals with ten to twenty years of experience earn an average of AUD 126,000 annually. Those with over twenty years of experience can earn up to AUD 135,000 per year​.


In high-demand sectors and senior roles, the salaries can be even more attractive. Top positions, especially in industries such as technology, finance, and large retail chains, can command salaries of up to AUD 170,000 annually.


Location also plays a crucial role in determining salaries for Advertising Managers. For instance, in Sydney and Melbourne, high salaries for senior roles can reach up to AUD 170,000. These cities, being major business hubs, offer more opportunities and higher pay scales compared to other regions.


In Brisbane and Perth, while the average high salaries are slightly lower, they still offer competitive compensation, with Brisbane averaging around AUD 115,000 and Perth around AUD 113,000 annually. Other regions such as Adelaide, Canberra, and the Gold Coast offer slightly lower high-end salaries, but they still provide opportunities for experienced professionals​.

What is the Cost of Skills Assessment as an Advertising Manager?

The cost of a skills assessment for an Advertising Manager with the Institute of Managers and Leaders (IML) in Australia are:


Standard Skills Assessment


  • For applicants residing outside of Australia: AUD $750
  • For applicants residing within Australia: AUD $825


Express Assessment


An extra AUD $200 or AUD $220 for Australian residents

Do I need to do an English Test to work as an Advertising Manager in Australia?

When applying for a skills assessment with the Institute of Managers and Leaders (IML), you need to meet their English language criteria, particularly if your previous education and work experience were not in English.


The IML evaluates both your higher education degree and employment history for up to ten years, requiring you to demonstrate effective communication skills in English as part of the assessment process.


If you are a citizen of the United States, Canada, the United Kingdom, New Zealand, or Ireland, you are exempt from taking an English language test.


You can demonstrate English proficiency by taking accepted tests such as the International English Language Testing System (IELTS), the Test of English as a Foreign Language internet-based test (TOEFL iBT), and the Pearson Test of English (PTE) Academic.

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